SEO Strategist · Nepal

I Don't
Chase Rankings.
I Build Revenue.

3+ years turning organic search into measurable revenue for global ecommerce and EdTech brands. One brand. Six months. €240,000 in organic revenue — attributed in GA4.

€240K+

Organic revenue generated

307%

Traffic growth · 6 months

600+

Keywords in top 10

International markets

308K+

Impressions · new domain

Case Study · Ecommerce · Germany · 2023–2025

€240K Organic Revenue.
Zero paid search.

Morgenland Teppiche sells handcrafted rugs across Europe. When I joined in October 2023, the site had significant technical debt — 404 errors, canonical misconfigurations, orphan pages Google had stopped crawling, and no structured data. Rankings were thin. Organic revenue was barely registering.

I built the full SEO system from the ground up: technical remediation, multilingual keyword architecture, intent-driven content strategy, advanced Schema markup, and link authority — across three separate storefronts in German, Swedish, and Norwegian.

"The €241,559 in GA4 wasn't luck. It was a deliberate system built in the right order — technical foundation first, then content, then authority."

Six months later: €241K in organic revenue confirmed in GA4, 307% traffic growth, 600+ keywords in top-10 positions, and #1 rankings for the highest-volume commercial terms in the German rug market.

€241K

Revenue attributed in GA4 — organic only

307%

Organic traffic increase YoY

600+

Keywords ranked in top 10

5.42M

Total impressions · German store

Keyword	Volume	Rank
Perserteppiche (Persian rugs)	5.4K/mo	#1
Orientteppiche (Oriental rugs)	4.4K/mo	#1
Gabbeh Teppiche (Gabbeh rugs)	1.9K/mo	#1
Teppiche (carpets)	14.8K/mo	#4

GA4 Revenue Dashboard — €241,559 organic revenue

Google Analytics 4 — €241,559.11 in organic ecommerce revenue · Jun–Dec 2024

307% organic traffic growth German store

Google Search Console — 307% organic growth · German store

Germany GSC — 108K clicks, 5.42M impressions

GSC Germany — 108K clicks vs 16.5K prior year · 5.42M impressions

SEMrush domain overview — Morgenland Teppiche

SEMrush domain overview — 18.9K organic traffic · 4,773 organic keywords

Perserteppiche (Persian rugs) — Rank #1 · 5.4K monthly searches

Gabbeh Teppiche (Gabbeh rugs) — Rank #1 · 1.9K monthly searches

🇩🇪

Germany

108K clicks

Up from 16.5K in 2023. 5.42M impressions. CTR improved 1.4%→2%. 35.8% more keywords ranked YoY.

🇸🇪

Sweden

7.6K clicks

Up from 481 in 2023. Top 1–3 keywords grew from 13→24 (+175.3% YoY). CTR 0.7%→1.4%.

🇳🇴

Norway

4.5K clicks

Up from 233 in 2023. 292K impressions. CTR 0.7%→1.5%. Average position improved to 25.1.

The Strategy · How It Was Built

Fix the foundation.
Then scale everything.

Full technical audit & remediation

Comprehensive Screaming Frog crawl cross-referenced with GSC. Resolved all 404s, corrected canonical errors splitting page authority, surfaced orphan pages invisible to Googlebot. Implemented advanced Schema markup — Product, BreadcrumbList, Organisation — driving significant CTR improvements in SERPs.

Competitive reverse-engineering

Mapped every top-10 competitor across target keyword clusters using SEMrush and Ahrefs. Identified gaps in long-tail commercial queries with transactional intent — this became the collection page optimisation priority list that drove most of the revenue.

Intent-led keyword architecture

Built a full keyword map by intent: navigational, informational, transactional. Every keyword decision tied to search volume, difficulty, and estimated revenue potential — not rankings for their own sake.

Multilingual content architecture

Built localised keyword strategies for Germany, Sweden, and Norway — not translations, but market-specific research. Implemented hreflang correctly across all three storefronts to prevent international cannibalisation. Managed automated product feeds for Meta, Pinterest, and TikTok.

Authority building & weekly revenue tracking

Built editorial inbound authority via Icopify and Backlinked. Ran proactive spam disavowal to clean legacy links. Weekly GSC, GA4, and GTM audits ensured 100% tracking accuracy — because €241K in revenue attribution only works when tracking is airtight from Day 1.

Case Study · EdTech · Global · 2025–Present

Zero to 308K impressions.
New domain. Six months.

As SEO Lead at mySecondTeacher, I lead organic growth for three EdTech platforms — HomeschoolAsia (new domain), Kung Fu Quiz, and CIE Past Papers. HomeschoolAsia was launched from absolute zero. I engineered the entire organic infrastructure: custom technical frameworks, automated indexing workflows, content architecture, and keyword strategy.

The compounding results speak for themselves — from 0 indexed pages to 179, from 0 clicks to 4,700+ in six months, with an organic traffic curve that's still climbing.

0→179

Indexed pages built in 6 months

342K

Total impressions · 4,700+ clicks

150%+

Kung Fu Quiz traffic growth · 8.8K→22.7K

10×

CIE Past Papers click increase

52→6.8

CIE average SERP position improvement

301K

Kung Fu Quiz impressions (from 59K)

HomeschoolAsia GSC traffic growth from zero

Google Search Console — HomeschoolAsia.com · Organic traffic from zero after joining as SEO Lead · Oct 2025–Apr 2026

GSC Index Coverage — 0 to 179 indexed pages in 6 months

HomeschoolAsia Ahrefs organic traffic growth

Ahrefs — organic traffic growth trajectory · HomeschoolAsia

Skills & Tools

The full stack.
Not half of it.

Technical SEO Audit

Schema & Structured Data

Keyword Intent Research

Semantic SEO

Topical Authority

International / hreflang SEO

On-Page Optimisation

Link Building & Disavowal

Google Analytics 4

Google Search Console

Google Tag Manager

SEMrush · Ahrefs

Screaming Frog

Shopify · WordPress · Plenty

Product Feed Management

Revenue Attribution

What This Work Taught Me

Hard lessons.
Real results.

→

Technical SEO is the multiplier, not the starting point

Fixing canonicals and crawl issues at Morgenland unlocked authority that had been invisible to Google for months. Great content and strong links mean nothing on a broken technical foundation.

→

Revenue attribution changes the entire conversation

Showing €241K in GA4 attributed directly to organic — not assisted, not influenced — permanently changes how clients think about SEO investment. Tracking setup is as important as the SEO itself. I build it right from Day 1.

→

International markets reward early movers

Sweden and Norway had real demand but far less competition than Germany. Market-specific research — not translation — built durable #1 rankings that would cost competitors years to displace.

→

Schema markup is the most underused lever in ecommerce

Advanced Product, BreadcrumbList, and Organisation schema drove measurable CTR improvements at Morgenland. SERP real estate compounds with every ranking gained — and most ecommerce brands leave it on the table.

Let's build
your revenue
engine.

I work with ecommerce brands ready to make organic search their most reliable revenue channel. Remote. Results-first. No vanity metrics.

Book a call

I Don'tChase Rankings.I Build Revenue.

€240K Organic Revenue.Zero paid search.

Fix the foundation.Then scale everything.

Zero to 308K impressions.New domain. Six months.

The full stack.Not half of it.

Hard lessons.Real results.